LevashovaElagina
A jewelry brand at the intersection of punk and glamor, which Zhenya Levashova-Elagina founded six and a half years ago. At TSUM, her products are purchased three times more often than those of direct competitors, and Zhenya’s clients regularly write to her that her jewelry changes their lives. All this thanks to sentimental engravings like “Everything will pass, and this too” and “He who walks will master the road” - simple words that are always nice to keep somewhere close to you. “My audience is young guys who are growing up with me,” says Zhenya, who is surprisingly good at communicating with this audience. And although Levashova-Elagina herself is convinced that the success of the brand is largely due to her business skills, everything seems to be much simpler: sincerity is in fashion today, and the LevashovaElagina brand is literally imbued with it.
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Feral Relic
In the summer of 2020, a graduate of the Higher School of Cultural Policy of Moscow State University, Mikhail Okorokov, returned to Moscow from a trip to Kamchatka. Inspired by wild landscapes, he mastered the art of jewelry and began creating unique jewelry. Okorokov’s new ideas are born while traveling. The prototype of the ring from the collaboration with the St. Petersburg brand Trustme Studio was a bent Georgian church bracelet, and the new Feral Relic collection imitates the ancient anchor stones that Misha saw in the Derbent fortress.
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Rayya
Vera Antonova launched a brand of polished metal jewelry three years ago. Then it was called 55 Jewelry, but in 2019 there was a rebranding, and with it changes in design. From rings, earrings and pendants in the form of perfect gold plates, the emphasis has shifted to perforation, which today occupies a central place in the Rayya assortment. The brand's jewelry looks like a 3D model, but fortunately, it is more than real. And the most striking of the latest Rayya drops is a silver Lambda pendant with gold plating, released as a sign of support for the LGBT community.
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Jewelry factories - review of the best
Peter I, by his highest imperial decree, laid the foundation for the official production of jewelry in Russia. The school of Russian jeweler-craftsmen absorbed the artistic traditions of the Scythian tribes, Byzantium, and numerous northern nationalities.
Precious metals gold and silver were a godsend for the jewelry industry - they are easily melted, forged and drawn into threads no thicker than a human hair, and retain their original color.
The use of laser technology for processing materials, the development of technologies for hollow and stamped lightweight products, three-dimensional computer modeling, and the use of “invisible” methods, including groove fastening of diamonds, provide Russian enterprises with competitiveness and demand in the world market.
Jewelry factories in Russia represent not only the quality and reliability of production, but also long-term traditions of working with materials, inspiration in ethnic motifs and works for palaces, and, of course, new technologies and scientific discoveries.
There are about 5 thousand jewelry factories in Russia today. The largest, oldest and best are:
Jewelry
This is a young factory for the production of precious accessories; it was opened in 1993 in Moscow. But despite this, it is Adamas that today is considered the No. 1 jewelry factory in Russia. In addition to 200 of its own stores, the plant supplies its products to other enterprises in Russia and neighboring countries, the total number of which reaches 3,000.
The plant produces absolutely all assortment groups of jewelry products that are in demand among consumers. Adamas also supplies the market with expensive products in small series. The craftsmen of this company also work on individual orders, producing exclusive jewelry.
Jewelry uses only the highest quality batches of precious metals, stones and gems to produce jewelry, complementing first-class raw materials with filigree workmanship. All jewelry undergoes the most stringent quality control, and if even the slightest discrepancy with international and Russian standards is detected, then such jewelry is completely removed from the production process until the defect is eliminated.
The plant successfully works with gold alloys, both 750 and 585. Moreover, the precious alloy used in Adamas jewelry is patented and has an original, different composition. Therefore, gold rings and earrings of the brand will always be recognizable among similar products, distinguishing their owner at any event and in any company.
Jewelry
The company is located in the Kostroma region in the village of Krasnoe-on-Volga. The production complex is the largest in Europe and covers an area of more than 26 thousand square meters. It employs over 1,800 specialists.
The Sokolov factory was founded in 1993 by Alexey and Elena Sokolov as their own family workshop for the production of jewelry. However, quickly enough the small family enterprise received great development and became the largest domestic manufacturer. Today, the plant annually produces about 6 million high-quality jewelry. The average daily production volume reaches 24 thousand products.
Movement is the essence and main conceptual position of the SOKOLOV brand. And even though others are betting on making their products cheaper, the SOKOLOV jewelry factory has not deviated one step from luxurious exclusivity. Only in constant movement do designers see a successful model for business development, which is why so much attention is paid to unusual jewelry. Buying jewelry from SOKOLOV is considered a sign of good form and impeccable taste.
SOKOLOV is a socially responsible company. It is important for her to not only be successful in business, but also to take an active part in the development of the jewelry industry as a whole. The creators of the brand check every day to see how much the jewelry produced in the huge production facilities meets the high bar they set many years ago. Moreover, the quality parameter is constantly growing, which indicates the respectability and solidity of the brand.
Jewelry
The enterprise was created in 1912 by decree of Emperor Nicholas II and it was originally called “Russian Gems”. The head office is located in St. Petersburg.
Quality control of the materials used, as well as finished products, at the Russian Gems enterprise is carried out by the Central Factory Laboratory specially created for this purpose, which, among other things, has state accreditation.
No other manufacturer has ever surpassed the quality of its jewelry products. No other nonsense in the world can compare with jewelry from this company. The products of this particular manufacturer are recognized as benchmarks in quality among craftsmen from all countries.
“Russian Gems” are unique for several reasons. For example, this enterprise is the successor of the work of a person with such an illustrious name as Carl Faberge.
Especially valuable are the products of “Russian Gems” that are made by hand. These are unique products made in a single copy. This is rare to see.
Some unique specimens made by the company’s craftsmen are currently exhibits in the Hermitage. The most famous products from Russian Gems - the ruby stars of the Kremlin towers - are known to all Russians without exception.
Moscow Jewelry Factory
The plant originates from the Moscow Jeweler artel, created at the beginning of the last century. In the sixties it was renamed and became the Moscow Jewelry Factory (abbreviated MYuZ).
Today MUZ is part of the Ruiz group, which is engaged in the production of jewelry, and the mining of diamonds, their processing, and sales through a wide retail network of 300 stores. In 2009, the main production of MUZ was transferred to Perm, where the company's main capacities are concentrated. The main specialization of the factory is gold jewelry with diamonds, but experienced jewelers also work with other jewelry inserts.
The range of gold and silver jewelry offered to customers is becoming more and more extensive every year. Classic models are complemented by modern elements, and for young people the company develops special collections that are distinguished by an innovative approach and extravagance. It is the strategy of the ideal combination of past and present that gives such an amazing result, keeping the Moscow Jewelry Factory in a leadership position for more than one decade.
The most in demand today are gold jewelry with diamonds, so the plant has chosen this production direction as its key one. Gold rings with diamonds, chains and bracelets, earrings and pendants are decorated with diamonds of different characteristics, and buyers already choose the jewelry that best suits them. The cost of diamond jewelry from the Moscow Jewelry Factory is one of the most realistic.
Kostroma Jewelry Factory
The company was founded in 1939 in Kostroma. The company's production facilities are equipped with the latest equipment made in Japan, Switzerland, and Italy. It has its own cutting shop. The company produces up to 40 new products per year. The company distributes products through franchises, dealers, and online stores. Assortment: corporate direction; silver plate; rings; earrings; bracelets; souvenirs and other categories.
The highest quality raw materials are used for each product, only bank gold. Craftsmen cut precious stones by hand. Product quality is controlled at all stages of production.
Krasnoselsky Yuvelirprom
This large plant is located in the Kostroma region, in the village of Krasnoe-on-Volga. This enterprise was also opened at the beginning of the last century - in 1919.
The plant specializes in the production of products made of gold, silver, and platinum. In this case, a number of precious, semi-precious and artificial stones are additionally used. Jewelry and souvenir items include rings, earrings, bracelets, pendants, cufflinks, badges, cutlery, dishes and more.
Now this is one of the few industries that works with enamel technology. The plant produces not only precious jewelry and interior items: it is also the oldest manufacturer of church utensils, and a company that became part of the Moscow “Patriarchal Workshops”.
Bronnitsky Jewelry Factory
This enterprise began to be built in 1968 on the basis of the Izumrud artel that existed since 1924. Until 2007, the plant was considered not a particularly successful enterprise, but after the reconstruction of the entire production process, the enterprise quickly overtook most of its competitors and earned the status of a prosperous one. All standards and regulations, ecology and labor protection were revised, and the latest equipment was installed at each stage of production.
The Bronnitsky Jewelry Factory supplies jewelry of various types to the market. But the most popular among consumers are chains of automatic and manual weaving. About 80% of all products produced by this enterprise are precisely such products.
The plant's product catalog includes more than 5,000 items, including: gold and silver chains (machine and hand weaving); necklaces and bracelets; men's products; earrings and rings; pendants and pendants; watches, etc. In the manufacture of jewelry, high world-class technologies and unique “know how” factory technologies are used. The plant's products are marked with the Rostest-Quality System conformity mark. All jewelry supplied to the market is extremely popular among consumers.
Jewelry
Jewelry crafting in Privolzhsk (formerly in the village of Bolshoye Yakovlevskoye) began in the 19th century, when single artisans came here. In 1940, they united into the Krasnaya Presnya jewelry artel.
In 1973, the factory received the status of a plant, which became the main supplier of Rosyuvelirtorg and Metal Haberdashery. Since 1993, the plant has the status of an enterprise of folk art crafts.
The first products of the enterprise were costume jewelry. Particular attention was paid to the inserts. They were cut glass, which after processing turned into “real” precious stones.
The next stage was cubic zirconia. Jewelers mastered them at the end of the last century, almost doubling the assortment of their catalogue.
Having received the task of making costume jewelry more refined, jewelers mastered the electroplating method. Yellow and pink gilding immediately gave rings, pendants and brooches the necessary exclusivity, and silver plating added a certain amount of aristocracy to bracelets and earrings. Such jewelry wears very well without requiring any additional care. It is the leader in their production, not allowing anyone to overtake itself for several decades.
A series of silver souvenir products are especially popular among buyers. They are produced in small batches, so each product can be considered exclusive.
Silverware is the pride of the factory. The unique collections are crafted to the highest standards and the polishing is done entirely by hand to ensure perfection.
The jeweler has learned to create luxurious compositions filled with life and radiance from cold metals. And careful attitude to the ancient traditions of our ancestors made it possible to unite the past and the present, which is why the jewelry acquired a soul. Each piece of jewelry here is treated like a living being, endowing it with individual qualities. And at the same time, the prices in the Krasnaya Presnya catalog are quite reasonable, which makes it possible for almost everyone to purchase high-quality jewelry.
Ural jewelry
This is one of the largest enterprises in the Russian jewelry industry. The factory's master jewelers create precious items from 750 and 585 gold, and also work with all precious and semi-precious inserts, expanding the range of products every season.
The UYZ catalog presents different models, from classic jewelry to the most modern trends in the jewelry industry. Each model of a gold ring, bracelet or chain has its own, recognizable style, so fans of jewelry immediately recognize the high quality and creative flight of imagination of the company’s in-house jewelers.
Exclusive jewelry from the Ural Jewelry Factory is not cheap, but at the same time, buyers are given the opportunity to purchase high-quality and inexpensive jewelry in the mass segment. This policy allowed the factory to firmly establish itself in the first positions of various ratings.
Jewelry
The plant was founded in 1963 in Smolensk. For almost half a century, Kristall tried and put in a lot of effort to become a leader, and after he succeeded, the plant no longer gave up its position.
The main direction of jewelry is the mass production of premium diamonds. Each crystal has a certificate, which states “excellent” in three main parameters - polishing quality, symmetry and proportion. For diamonds produced by Kristall, there is a special term “Triple Excellent”, which translates as “triple excellent quality”, and gemological laboratories assign such characteristics to the company’s diamonds.
The jewelry store has diamonds of all colors and shades. The assortment of precious stones is presented in any weight and any size. The traditional cut is considered to be round, but premium jewelry is decorated with diamonds of very original shapes. Jewelry with fancy diamonds is considered especially luxurious and expensive: connoisseurs are willing to pay a lot of money for them, because they are confident in the impeccable quality of diamonds from Crystal.
Jewelry is a completely state-owned enterprise. The plant is considered particularly important for the country, therefore it is classified as a strategically important organization, as evidenced by the Decree of the President of Russia.
Conclusion
There are actually a lot of jewelry factories operating in Russia today. These are just a few of them. It is impossible to determine the best one, since the evaluation criteria are very subjective. Many of them present a fairly wide range of quality products on the market. But we can say with complete confidence that Russian jewelry manufacturers occupy a strong position in the global jewelry market. This is another industry for which Russia is famous.
Himere
Himère founder Dina Sagidullina calls her weightless fine line jewelry modern talismans. True, she herself does not endow them with otherworldly powers, leaving this to her clients. But her geometric rhodium earrings from the basic collection have at least one undeniably magical ability - to please the eye. Like the first collection in rose and white gold, which included three pendants in the form of a moon with a rose, stars with an orchid and a small cross covered with flowers. The latter, by the way, are Dina’s own favorites: “As usual, the new collection is always the most beloved.”
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Italian jewelry brands
15. BVLGARI
Year founded: 1884
A company called Bulgari was founded by the Greek Sotirios Bulgari, who eventually moved to Italy. In 1977, the Latin letter V appeared instead of U, as a symbol of the brand's roots. BVLGARI is the embodiment of flashy chic and prestige. One of the most recognizable pieces of jewelry is a wide ring with an engraved logo on the rim. A landmark collection was the Bulgari Serpenti Collection, which combines gold and platinum metal flakes.
The distinctive features of BVLGARI are the spirit of the Italian Renaissance, geometric motifs, Roman classicism, avant-garde and the use of multi-colored stones.
The influence of the Italian and Greek jewelry schools is clearly visible in the brand’s jewelry.
14. Gucci
Year founded: 1921
Gucci jewelry is the embodiment of elegance, luxury and at the same time casual philosophy. The first jewelry collection was released in the early 70s, and in the 90s Tom Ford gave the Gucci jewelry line a new life. The company's craftsmen play with precious stones and metals to create stylish accessories. They are expressive and original, and at the same time loved for their restraint and elegance. The iconic collections are minimalistic bamboo, stylish military and complex safari.
The products have a daring spirit, but they also perfectly complement elegant looks.
13. Bucelatti
Year founded: 1919
The brand was founded in Milan, and by the middle of the twentieth century it became known in America. In 2001, the company introduced jewelry watches to the world. Bucelatti was one of the first to present a series of jewelry cases for iPhone and iPad using yellow gold and diamonds. The company also produces silverware. The brand's masterpieces are recognizable due to the characteristic precious lace, the combination of geometry with smooth lines, and the characteristic metal texture reminiscent of expensive linen.
Bucelatti jewelry is recognizable thanks to metals with a special texture, similar to the surface of silk, linen or lace
12. DAMIANI
Year founded: 1924
All jewelry from the Valenza-based brand is created by hand, from the sketches to the polishing process. Therefore, their creations are admired not just by wealthy people, but by members of royal families. Damiani jewelry most often features classic round-cut diamonds. A new technique for cutting diamonds - lunette, which enhances radiance, was also credited. Damiani engagement jewelry has become a successful duet of classics and avant-garde, and Queen is the signature ring of the jewelry house. Prices for the brand’s silver creations start from €400, and the cost of masterpieces from the exclusive Masterpieces collection starts from €10 thousand.
The company received 18 awards at the Diamonds International Awards
