The Tiffany jewelry brand is one of the most prestigious in the world, and its products are considered the most recognizable. After all, who doesn’t know the corporate color of a brand, which has long become a household name. It is a calling card and an indispensable element of his products. About the history of the Tiffany & Co brand. and his glasses - read on.
Tiffany: brand history
It all started in 1837, when Charles Tiffany and his friend Teddy Young opened a gift shop. At first, their brainchild was not popular, and the first revenue was no more than $5. This became the impetus for searching for new promotion ideas, which soon bore fruit. The store's assortment was gradually replenished with jewelry, which Charles purchased on ships sailing from France to the United States. And in 1841, the company moved to a new development milestone - its own production of jewelry. Then the first Tiffany catalog called “Blue Book” appeared with products from the manufacturer, and the signature color was patented. The company underwent reorganization when one of the founders left it in 1853. Then the name “Tiffany & Co.” appeared, which has survived to this day, and Charles Tiffany became the sole owner. Almost simultaneously with this event, brand boutiques opened in Paris and London. Representatives of the country's influential families lined up for Tiffany jewelry. Among them is Abraham Lincoln, whose order the brand created a stunning pearl necklace for his wife.
In addition to jewelry, Tiffany brand employees visually redesigned the Great Seal of the United States in 1885, and in 1919 they designed the Navy Honor Medal (Tiffany Cross). Over time, the range of the brand expanded, and its products became available to everyone. The only thing that united them was the charm and luxury of every detail, be it a sophisticated ring, perfume, watch or decorative elements. In addition to high quality standards, the movie “Breakfast at Tiffany’s” brought fantastic popularity to the jewelry house, in which the heroine of the magnificent Audrey Hepburn wore Tiffany jewelry.
After the death of the brand's founder, Louis Comfort, the son of Charles, took over its affairs. The young man became the company's first creative director, adding a modern touch while maintaining the mission and values of Tiffany & Co. Perhaps adherence to established canons and inflexibility to world fashion trends made the brand legendary, what do you think? At different times, the following famous designers collaborated with the brand: Jean Michel Schlumberger, Andy Warhol, Donald Claflin, Paloma Picasso and others. There are more than 300 jewelry house stores in the world, and since October 2021 the company is headed by Alessandro Bogliolo.
Loyalty to traditions
The style of perhaps the most famous jewelry company has remained unchanged since the day it was approved. The canons that were set by the founders back in 1837 still correspond to this day. Impeccably high quality, a combination of immortal classics with modern trends and, of course, the unchanged turquoise-blue packaging (by the way, the same age as the company itself) - all these are trademarks of the Tiffany & Co brand . And not a single manager of the Tiffany jewelry house will dare to deviate even a millimeter from these standards.
Charles Lewis Tiffany and John Young, who were at the origins of a large and internationally recognized company, decided to go ahead of their time : not to force themselves into the framework of generally accepted rules, but to create them; not to adapt to fashion, but to set it. They created three main “pillars” that turned the inconspicuous stationery and souvenir shop Tiffany & Young with meager revenue into one of the richest and most popular jewelry houses in the world, Tiffany & Co.
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Tiffany glasses
In 1978, the company opened another direction - the creation of optics, in the production of which craftsmen adhere to the same high standards as in the manufacture of jewelry. Below are the brand's models that will not leave true fashionistas indifferent.
Sunglasses
Tiffany sunglasses are famous for their laconic shape and discreet cut with precious crystals or other elements. For example, the Tiffany & Co. model. TF3054B clearly demonstrates all the magnificence of the brand, which lies in the details. After all, Tiffany is about exquisite modesty, and not about lush vulgarity.
Tiffany & Co. TF4147 is another example of a passion for minimalism. And the symbiosis of blue gradient lenses with tortoiseshell-colored temples is an invisible play on contrasts that captivates.
Frames
Tiffany () vision glasses cannot be confused with others. Just like in solar accessories, they are dominated by calm decorative elements and discreet colors, and in addition to the brand name, other colors of the palette are used. For example, the Tiffany & Co. model. The TF2117B is crafted from a rich red material with gold accents on the temples, which also feature the brand's logo.
Tiffany & Co. TF2156 is the opposite of the previous model, a cute semi-rimmed accessory with splashes of corporate color on the temples. How can you resist such beauty?
